They accord to the different human nature: abstinence socialist consumption ethics based on moral humanity and rational humanity; asceticism consumption ethics based on religious theory of human nature; lust socialist consumption ethics based on natural humanity. 其人性根据各异:节欲主义消费伦理思想以道德人性论和理性人性论为人性根据;禁欲主义消费伦理思想以宗教人性论等为根据;纵欲主义消费伦理思想则是以自然人性论为根据。